Corporate storytelling and brand journalism are in demand. Here are 5 examples of B2B brands that do it well.
Corporate storytelling is nothing new. Presentations and books on telling a great story – opposed to shilling product – are abundant. But examples of brands doing it well are harder to find.
That seems to be changing, though. As content marketing and brand journalism takes hold, better corporate storytelling examples have emerged, especially in B2B marketing where sales cycles are long and the need to engage an audience is pivotal.
Seeing is learning. With that in mind, we wanted to point out some examples of B2B brands that truly get corporate storytelling.
See on blog.eloqua.com